Blog.
Website technology explained in plain language. No jargon, with examples from small businesses, so you can choose the right solution with confidence.
How much does a website cost in 2026, and what drives the price
From a few hundred to tens of thousands of PLN. I explain where the differences come from, what you are really paying for and which costs appear after launch.
Google Consent Mode v2: what it is and why ads work worse without it
Since March 2024, Google has required consent signals for visitors from Europe. I explain how Consent Mode v2 works, how its modes differ and how to check your website.
Cookies and GDPR: what a business website needs
A cookie banner, a privacy policy and a notice by the contact form. I explain what the rules require of a small business and the mistakes I see most often.
Taking over a website from a previous developer? Check you have these accesses
The developer has gone, the website has stayed. A list of the accesses and documents you should hold yourself before something stops working.
A spreadsheet, off-the-shelf software or a custom app? When your own system pays off
A spreadsheet, a subscription to cloud software or an app built for your business. I compare the three options and show how to work out which one pays off.
What happens to a website after launch? Domain, hosting, updates and backups
A website does not end on launch day. Here is what you pay for every year, what needs doing regularly and what happens when nobody keeps an eye on it.
A new website without losing your Google rankings: how to migrate safely
Replacing a website is when traffic from Google is easiest to lose. Here is what to prepare before the switch and what to check after it.
Modern frontend: what it means and how it affects your customers
The frontend is everything a customer sees and clicks. How the modern approach differs from the old one, and how it turns into enquiries from Google.
What is Next.js? An explanation for business owners
Netflix, Nike and TikTok run on Next.js. What this technology is, how it differs from WordPress and whether a small business can benefit too.
Headless CMS: what it is and why more businesses choose it
The content panel in one place, the website in another. It sounds complicated, but it brings speed and security. Here is a simple example.
What is WordPress, and is it right for your business?
The most popular website system in the world. A jargon-free explanation of how it works, what upkeep it needs and when it is the right choice.