How much does a website cost in 2026, and what drives the price

Why prices vary so much

A website for 500 PLN and one for 15,000 PLN are usually completely different products. The first is most often a ready-made template with your logo swapped in. The second is a design tailored to the business, with well thought-out copy, an editing panel and solid SEO.

Both can make sense. What matters is knowing what you are paying for and comparing offers with a similar scope.

What affects the price

The main factors are:

• The number of pages and how different they are. Five similar pages are less work than five completely different ones.
• The design: a ready-made template or a look designed for your brand.
• The content: whether you supply the copy and photos or the developer prepares them.
• The editing panel: whether you want to change content yourself, and if so, which content.
• Extra features: several languages, a blog, bookings, connections to other systems.
• The technology: a website builder, WordPress or Next.js with a headless CMS.

Sample price ranges

To be specific, here are the prices from my own offer:

• A business website of up to 5 pages with a contact form and SEO basics: from 1,800 PLN.
• A WordPress website with an editing panel: from 4,400 PLN.
• A Next.js website with a headless CMS: from 4,900 PLN.
• Moving an existing website to a new technology: from 2,900 PLN.

Costs after launch

On top of the build price, some costs come back every year:

• The domain: usually from a few dozen to around 200 PLN a year.
• Hosting: from nothing for simple static websites to a few hundred PLN a year.
• Care: updates, backups, small changes. Done yourself or for a fixed fee (with me from 249 PLN a month).
• Paid plugins and licences, if the website uses them.

What to watch for when comparing offers

A low starting price can turn out expensive in later years. Before you sign, ask:

• Will the domain be registered to your business?
• Will you get full access to the panel, hosting and code?
• Does the website run on a subscription it stops working without?
• How many rounds of changes are included, and what does a change cost six months later?
• Who prepares the copy and photos, and is that included in the price?

A website builder, an agency or a freelancer?

A website builder is cheap to start with, but you pay for it every month and usually cannot move the website anywhere else. An agency gives you a team and a wider scope, but also a higher price, because you are paying for salespeople and project managers too. A freelancer usually means a lower cost and direct contact with the person who writes the code.

For most small businesses, what matters more than who builds the website is whether the scope is clearly written down and whether the website belongs to you after handover.